Focus on target markets
We will focus our efforts on specific population groups as the key market segment we should own. We will also compete for the buyers who visit fast food restaurants or who buy "microwave frozen foods" at the grocery store. We definitely want to be able to sell to these customers and educate them to become quality conscious people.
According to the research, 60% of the 220.000 people who eat in financial district every weekly day do not eat in regular full service restaurants because due to two main factors: reduced time and meal costs. It’s common to see them buying food in Quick Service food stores or Food Trucks.
One of our main focuses is on healthy, conscientious people, a specific population group that is growing dramatically, showing how much attention they are giving to health issues. This is also a great indicator of how our project is designed for success.
Our target group of consumers in San Francisco and the greater Bay Area will be a great indicator on how our project is primed for success.
The food concept and product image of our project will target five (4) different customer profiles:
The idea of health consciousness through nutritional awareness and dietary change has been slowly building for the last 7 years. The extensive government studies and new Food Guide Pyramid have given everyone a new definition of a balanced, healthy diet. This is not a fad but a true dietary trend backed by the scientific and medical community, the media, the government, and endorsed by the big food manufacturers.
A PERCENTAGE OF OUR PROJECT REVENUE WILL BE DIRECTED TO CANCER RESEARCH THROUGH PARTNERSHIPS WITH SOME NON-PROFIT ORGANIZATIONS.
According to the research, 60% of the 220.000 people who eat in financial district every weekly day do not eat in regular full service restaurants because due to two main factors: reduced time and meal costs. It’s common to see them buying food in Quick Service food stores or Food Trucks.
One of our main focuses is on healthy, conscientious people, a specific population group that is growing dramatically, showing how much attention they are giving to health issues. This is also a great indicator of how our project is designed for success.
Our target group of consumers in San Francisco and the greater Bay Area will be a great indicator on how our project is primed for success.
The food concept and product image of our project will target five (4) different customer profiles:
- The student - More and more young people have developed healthy eating habits. Some also go through a "health-food phase" while in college. Satisfying this group, we are also contributing to create future health conscientious generations.
- The health and eco conscious people of any age or sex - This includes anyone on a restricted or prescribed diet or those who have committed to a healthy diet. We know that some people don’t eat grilled food because they don’t have a way to cook it properly and they know that on most food service businesses the quality of that kind of food (including the preparation) is not the right one. We will become their grilled food company choice.
- Curious and open-minded - "If you try it, you will like it." Through marketing, publicity, and word-of-mouth, people will seek out a new experience and learn that nutritious food can be tasty, fun, convenient, and inexpensive. Besides an excellent final food product we also have the responsibility to educate people about healthy food habits.
- The grill food lovers – Connoisseurs of grilled food and in general, food in its purest cooking form, is one of the groups that have an important role in the expansion of our concept. Grilled food, in which the natural flavors predominate, associated with juiciness and healthy characteristics are without a doubt, something that is very important and rare to find.
The idea of health consciousness through nutritional awareness and dietary change has been slowly building for the last 7 years. The extensive government studies and new Food Guide Pyramid have given everyone a new definition of a balanced, healthy diet. This is not a fad but a true dietary trend backed by the scientific and medical community, the media, the government, and endorsed by the big food manufacturers.
A PERCENTAGE OF OUR PROJECT REVENUE WILL BE DIRECTED TO CANCER RESEARCH THROUGH PARTNERSHIPS WITH SOME NON-PROFIT ORGANIZATIONS.